Client: Seraph K9
Industry: Dog Training Services
Website: www.seraphk9.com
Services Provided: Website redevelopment, SEO foundation, content strategy, UX design, mobile optimization

Background

Seraph K9 is a premium dog training business specializing in obedience, protection, and behavioral training. The original website, built by a previous developer, served its basic purpose but lacked modern design aesthetics, search engine optimization (SEO), and clear calls to action. It also suffered from slow load times, outdated plugins, and mobile usability issues.

The Challenge

When Seraph K9 approached Wolfpaw Digital, they had recently ended a relationship with their former developer. The site had become difficult to manage and lacked flexibility for content updates. Key pain points included:

• Broken or bloated theme code
• Poor mobile responsiveness
• No streamlined way to add testimonials or blog posts
• Disorganized service presentation
• Low conversion on contact and lead generation forms
• Inconsistent branding and missing SEO metadata

The client needed a fresh, professional website that could reflect the high standards of their services while being easy to manage internally.

The Solution

We initiated the project with a full website audit to understand the existing architecture and limitations. The project was executed in the following phases:

1. Content & Structure Overhaul

• Reorganized service pages to better reflect offerings and pricing.
• Clarified user journey with distinct pages for Obedience Training, Protection Training, Boarding, and Consultations.
• Crafted new, SEO-friendly content focused on client concerns and solutions.

2. Brand-Aligned Redesign

• Designed a clean, authoritative aesthetic using bold typefaces, structured layouts, and high-quality imagery of dogs in training.
• Introduced a strong visual hierarchy with clear CTAs like “Book a Consultation” and “Request a Callback.”

3. Platform Modernization

• Migrated the site to a lightweight, SEO-optimized WordPress theme.
• Integrated Elementor for flexible editing.
• Replaced legacy plugins with reliable alternatives to reduce load times and improve stability.

4. SEO and Performance Optimization

• Implemented structured meta tags, alt text, keyword-focused headings, and image compression.
• Installed caching and performance tools to dramatically reduce page load time.
• Added Google Analytics and a connected GMB (Google Business Profile) to support local SEO.

5. Mobile-First Experience

• Ensured every page and form was fully responsive.
• Simplified menus and navigation for mobile users.
• Used click-to-call buttons and easy-access contact forms.

Results

• Page Speed Increased: Load time improved from 5.2s to under 1.3s
• Bounce Rate Dropped: From 68% to 38% within the first 45 days
• Inquiries Doubled: Lead submissions rose 2x after launch
• Improved SEO: The site is now solidly equipped to start moving organically in rank for multiple service-related local keywords
• Client Empowerment: The Seraph K9 team can now update their blog, products, services, and gallery with ease

Client Testimonial

“The transformation was night and day. Not only does the site look sharper and more professional, but it’s working for us now—bringing in leads without constant technical headaches. I feel confident in updating my site for the first time ever.”
— Hunter Ziglar Owner, Seraph K9

Conclusion

The revamp of SeraphK9.com not only elevated the brand’s online image but built the stage for a strong foundation for future growth. With a high-performing website that reflects their expertise, Seraph K9 is now positioned as a trusted authority in dog training across their region.